Starting a Business in Lancashire? Here’s Why Branding Comes First
Launching a new business in Lancashire or anywhere in the North West is exciting, but before you think about websites, social media, or even your first sale, there’s one thing you must get right: your branding.
At Plant Pot Records, we help startups, creatives, and local businesses create bold, confident brands that grow with them, whether you’re opening a café in Preston, launching a beauty line in Blackpool, or starting a clothing brand in Manchester.
Here’s why branding should be your first step, not your last.
What Is Branding, Really?
Branding is more than just a logo or colour palette. It’s the emotional connection your audience has with your business. Great branding communicates:
Who you are
What you stand for
Why people should care
When done right, your branding becomes the foundation for everything else - from your website and packaging to your tone of voice and customer experience.
Why New Businesses in the North West Need Strong Branding
1. You’re Competing from Day One
Even local businesses face serious competition. Whether you’re launching online or on the high street, your branding helps you stand out and stick in people’s minds.
2. It Builds Instant Trust
People make split-second decisions based on how something looks. A professional, well-thought-out brand identity tells potential customers: We take ourselves seriously.
3. It Saves You Time and Money Later
Trying to fix poor branding down the line is expensive and confusing. Starting with a clear brand strategy helps avoid costly mistakes, like constant logo changes, messy websites, and unclear messaging.
What Does a Startup Brand Package Include?
At Plant Pot Records, we offer accessible, beginner-friendly branding packages perfect for new businesses in Lancashire and the wider North West. Our branding services often include:
Brand strategy consultation
Logo design (primary + alternates)
Colour palette + typefaces
Visual style direction
Brand guidelines PDF
Optional add-ons: Website design, social templates, packaging mockups
We’ll work with you to create a brand identity that reflects your values, connects with your audience, and grows with your business.